Paid Media Specialist (Remote)

Paid Media Specialist

We are seeking a Paid Media Specialist to manage and optimize performance-driven digital advertising campaigns for a U.S.-based client. This is a hands-on role focused on measurable results, requiring strong technical expertise in paid advertising platforms and data analysis.

Location and Availability

• Remote position
• Full-time schedule: Monday to Friday, 8:00 am – 5:00 pm PST

Eligible Countries

Candidates must be based in one of the following countries: Argentina, Brazil, Guatemala, Honduras, Mexico, Peru

Key Responsibilities

• Build, manage, and optimize campaigns across Google Ads and Meta Ads.
• Execute full-funnel paid media strategies, including acquisition and remarketing.
• Configure and manage conversion tracking, events, and analytics.
• Monitor and analyze KPIs such as ROAS, CPA, CPC, CTR, and conversion rate.
• Run and evaluate A/B testing to improve campaign performance.
• Prepare performance reports and provide data-driven optimization recommendations.

Requirements

• 3–5 years of experience in Paid Media or Performance Marketing.
• Advanced hands-on experience with Google Ads and Meta Ads platforms.
• Strong knowledge of conversion tracking and campaign optimization.
• Experience managing budgets and optimizing campaigns toward clear KPIs.
• English level C1 (90%) required for professional communication with U.S. stakeholders.