Marketing Assistant MDM

The Marketing Assistant is responsible for ensuring the flawless execution of all marketing campaigns in alignment with the marketing plan, maintaining high quality and meeting deadlines. This role requires a solid understanding of digital marketing fundamentals and the organization’s key “always-on” channels: email marketing, website content management, social media, webinars, and CRM/HubSpot.

• Assist in developing and executing marketing campaigns, brand collateral, and content marketing (weekly news alerts, monthly webinars, website blogs).
• Follow established processes to ensure consistent brand delivery, including messaging frameworks, visual assets, key terminology, and accurate highlights/data.
• Prepare and summarize scorecards for marketing performance and metrics.
• Partner with the Marketing Specialist/CMO to support company growth through content marketing and demand generation strategies.
• Follow the strategic events calendar to increase brand awareness and accelerate existing opportunities.
• Conduct desktop competitive research to support strategic decisions.
• Collaborate with the Marketing Specialist and web agency to optimize website content.
• Support the centralized marketing calendar by helping develop spotlight articles, social media posts, email campaigns, and industry white papers.
• Coordinate the development of marketing collateral, promotional materials, merchandise, and sales enablement assets.
• Assist with background research for specific marketing initiatives (e.g., Teachers Initiative).
• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

• 1–2 years of experience in marketing, consulting, and/or agency environments.
• Experience in B2B marketing.
• Experience in market research and analytics.
• Graphic design experience (Adobe InDesign, Photoshop, Illustrator) is a plus.
• Experience working with Content Management Systems (CMS), preferably WordPress.
• Knowledge of content marketing (social media, blogs, LinkedIn, Twitter, etc.).
• Strong writing, editing, proofreading, and research skills.
• Project management experience is an advantage.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Team-oriented, with the ability to collaborate with cross-functional teams.
• Highly organized, detail-oriented, and results-driven.
• Experience with HubSpot or other CRM systems (non‑negotiable).
• Fully remote work environment; must have a computer with video conferencing capability.
• Requires the use of personal computer equipment, phone, and standard office tools.